5 Ways to Self-Promote While Working Remotely

Is remote work making you feel out of sight, out of mind with your boss and other key leaders?

A recent article in Harvard Business Review argues that while working from home creates benefits like flexibility, it also carries unique pitfalls for women that can hold us back from promotions and pay raises.

In my last article, I gave you some tactics for dealing with one of those pitfalls: increasing demands at work and at home. This week, let's tackle another key question of our new WFH reality: How do you build relationships, get recognized for your contributions and advance your career when you and your colleagues can’t just run into each other in the office? Here are five of my best practices.

1. Track Your Accomplishments

I have always recommended keeping track of your successes. But it's now more important than ever. With our days so busy, it's easy to overlook all the ways you're creating value. So make it a point to regularly jot down your accomplishments — even if some of them don’t seem like a big deal. Then write down the impact of each accomplishment to help you notice its relevance.  You’ll find that even those small successes can have a big impact. For example, just one productive meeting with an influential leader can set the stage for a strong working relationship.

When you track your accomplishments, you will have them top of mind – which will make it easier to communicate them to others. Trust me, it's also a great morale booster as you realize the difference you’re making!

2. Strategically Communicate Your Value

After you start logging your accomplishments, the next step is to tell others about them. Don’t assume that others will simply notice your hard work and recognize you for it. Remember, your boss has a lot on her plate, too. "Tastefully tooting your own horn" isn't bragging. It's helping your boss understand all the ways you add value so that she can more fully leverage them.

Without the impromptu interactions that happen in an office, you have to be even more intentional about communicating your accomplishments and their significance. That could mean being ready to share one of your team’s successes on your next Zoom call. As a bonus, it also recognizes your team members. Or you could simply email your boss regular updates about your progress as an FYI (which she can easily forward to others).

3. Reframe Career Conversations

If your organization has gone through restructuring or downsizing, you might feel awkward about asking your boss for time to discuss your career goals. But you can do this in a way that's helpful for both of you.

As always, you're more likely to get promoted or achieve other career goals when you make clear to others that you're thinking about more than what you want. That's especially true today. Your boss will be more receptive when you frame your message more like this:

Given the recent organizational changes, how can I best use my skills and experience to make a difference? I want to continue to grow as a leader and add more value to the company. 

4. Remember What Works for You

While our work environment has changed, you don’t have to reinvent the wheel when it comes to building relationships or raising your visibility. The same fundamental principles hold true. You may just need to adapt them a little for the work-at-home world.

That's the message I gave one of my former clients when we caught up recently. She had just started a new job and was worried about how to get to know her new colleagues and work effectively with them without ever meeting them face to face.

Here's the surprising thing: As an experienced executive in an externally facing role, she has built her career on her ability to successfully cultivate strong, authentic relationships. But during this period of significant change, she kept thinking about what may be difficult instead of focusing on what she already knows that can help her. 

Take a moment now to jot down strategies you have used to increase your visibility and advance your career so far. How would you adapt those strategies for the current environment? Some strategies you may not need to adapt at all. For example, you can establish a regular cadence of sharing one or two accomplishments each week, forward positive feedback you’ve received, or be fully present to engage more impactfully.

5. Keep Growing as a Leader

It's totally understandable if you haven't had a spare moment in the past six months to even consider professional development. But hopefully you've started to create some capacity in your schedule to reflect about where you are, where you want to go and how to get there. Investing in building your skills and expertise is one way to strategically advance your career, differentiate yourself and boost your confidence. 

Even before the pandemic, online learning opportunities were dramatically expanding. Think about the type of virtual experience that could help you develop your leadership skills. Start by checking out my WOW! (Women on the Way to peak performance) Program℠. I've delivered WOW! at top corporations, and it is now available as a self-paced program that you can complete on your own, with a colleague or through your own informal learning circle.

Have You Seen these Resources?

Throughout my career, I have had the chance to learn from and work with some great thought leaders. So, this week, I thought I'd share three resources with you from people whose work has helped me and my clients.

Put Your Mindset to Work

I had the opportunity to meet Paul Stoltz last month, and am impressed by his ability to take complex research on resilience and overcoming adversity and turn it into something you can apply in practical, simple ways. His latest book is Put Your Mindset to Work. The Adversity Quotient lays the foundation for his subsequent books, and has some good gems in it.

A Smarter Way to Network

I had a chance to meet and work with Rob Cross when I was at Deloitte, and I'm a huge fan. He has done some valuable research on networking, identifying what distinguishes high performers from others. He's an author, professor, and business consultant. You can buy his latest HBR article, published in July 2011 and listen to an interview with him by clicking on this link: https://hbr.org/2011/07/managing-yourself-a-smarter-way-to-network.

BRAG! The Art of Tooting Your Own Horn without Blowing It

For those of you who have trouble letting others know about how you create value and make a difference and haven't been able to attend one of my workshops on the topic, take a look at this book by Peggy Klaus.

Tastefully Tooting Your Own Horn

Over the past three years, my most requested presentation has been Tastefully Tooting Your Own Horn. It may surprise you to know that individuals at all levels of organizations struggle with self-promotion. Many find self-promotion draining and difficult but absolutely essential - yes, a necessary evil.  I don’t like it any more than you do, but I learned how to do it over the years because I had to. At Deloitte, I worked on consulting projects all over the country, where the partners and directors who made decisions about my pay and promotion often had no direct visibility to my work. So, I had to find ways to talk about my results and accomplishments and arm others with that information – in a way that worked for me. Today, I help my clients do the same. To get you moving in the right direction, I want to share three common roadblocks to self-promotion and how to move past them.  

1. “My good work will speak for itself. I don’t have time for these games.”

I can’t tell you how often I hear this phrase. It’s usually from talented individuals who do great work but detest political games (i.e. affectionately called “the heads down” worker”).

If this sounds like you, recognize that most people are way too busy to notice all the ways you add value - even if they want to. I’m guessing that your boss has several direct reports, her own boss, and other key stakeholders who demand her time and attention. On top of that, she has her own goals to meet and distractions to manage. How much time does that really leave her to focus on you?

So, it’s up to YOU to make it happen – to take the initiative to give visibility to your work, to get recognized for your contributions and open up new possibilities for yourself. Your good work alone won’t get you there - and unfortunately you can’t win at a game that you won’t even play. Start by making a decision to get in the game.

2. “I don’t want to come across as obnoxious or full of myself.”

No one likes to listen to someone whose head can barely fit in the door. Yes, we’ve all met at least one of those people in our lives! The good news is that those negative experiences can give us clues about what NOT to do. So, if you don’t want to come across as arrogant, think about how you DO want to show up. To get started, come up with three words to describe the type of impression you’d like to leave about yourself when you are telling others about your accomplishments. If you have already defined your personal brand, use that as context as well.

Remember that having clarity about the imprint you want to leave on others will help you develop strategies that work for you.

3. “I’m bad at it. I just don’t know how to do it.”

You’re not alone if you feel ill equipped to tastefully toot your own horn. If you feel this way, think about how you can share information about your results and accomplishments in a way that is relevant and helpful to others.

I’ll give you two examples to think about. First, consider that someone else in the company may be faced with a challenge similar to what you just successfully overcame. By taking the time to share what you did and how you did it, you can help them tremendously.

Second, keep in mind that your boss has to make decisions about your performance, pay, and development (to ensure that you can continue to contribute to the company’s goals). Providing information to her on a regular basis will allow her to make those decisions easily, and will serve you and the company well. Remember that she will be held accountable for your results.

Finally, to give you more clues about how to tastefully self- promote, look for others around you who do it well. Simply notice what they do and say. You may find that you can adapt some of their strategies to fit your own style.

By recognizing what’s holding you back from self-promoting, you can determine how to move forward. Start by defining an action step you will take this week. Also, if you haven’t read it, take a look at Brag! The Art of Tooting Your Own Horn.